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What do Account Engagement Metrics show?

Updated over a month ago

The Account Engagement Metrics tab focuses on how external accounts engage with the content sent to them.

βš™οΈ Note: These metrics only populate if users have connected their email integrations (Gmail or Outlook). Without email integration, Naro cannot track engagement activity.

This dashboard shows:

  • Which accounts have been sent content.

  • Which individuals received the content.

  • Whether the content was clicked or viewed.

  • Engagement Rate – the percentage of sent content that has been opened at least once.

The table view breaks down data by:

  • Account Name

  • Associated Content

  • Engagement Details (sent, viewed, clicked)

If content is sent to multiple recipients at an account in a single email, Naro can detect that someone clicked or viewed the content but cannot identify which individual engaged β€” this is a technical limitation common to all link-tracking systems.

This view gives teams a clear picture of which accounts are most active and where follow-ups might be needed.

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